Plus of the Week: PR Week highlights connected communications

This week, Eptica published its findings related to UK insurers’ customer service performance, revealing that insurers have plenty of opportunities to get ahead through utilising digital channels. In the report, which you can read in full here, 91% of customers say good digital customer service from insurers makes them more loyal. The report highlights that connectivity online isn’t just a want for customers anymore – it’s a need.

It’s clear that a digital presence is important for the insurance industry, and that greater focus should be placed on how insurers communicate across digital platforms. So, where to start?

PR Week recently posted a short guide for effectively integrating social media into corporate communications. Although geared to the PR industry, it helpfully highlights what consumers want, how to give it to them, and the importance of having a strategy for digital channels in place. You can read the whole guide here.

If you’re looking to better incorporate digital into your communications strategy, our PR+ solution can help. Click here to find out more.